Blog | DriveLine

Mar 12 min read

Target Festivalgoers: DriveLine Adds Coachella Attendees To Custom Audience Line-Up

With over 250,000 attendees gathering across two weekends, the Coachella Valley Music and Arts Festival isn't just a concert; it's a...

Jan 162 min read

The Intersectionality of Location-Based Audience Intelligence, Sports, Fandom and QSR Consumers

DriveLine leverages anonymized location data from mobile devices to understand where people go and what they do in the real world.

Nov 17, 20233 min read

Targeting Swifties and the BeyHive: DriveLine Bridges the Gap Between Businesses and Fanbases

The spending power of Swifties and The BeyHive make them an attractive audience for highly-targeted mobile advertising campaigns.

Nov 2, 20232 min read

Reach Audiences That Matter: A Transformative Discussion on The Future of Audience Intelligence

On October 26th, 2023, DriveLine hosted a webinar titled "Reach Audiences That Matter." The webinar was a fireside chat designed to help...

Oct 24, 20232 min read

DriveLine and MSE Partner to Ignite Fan Attendance with Innovative Campaign 'Meet Me At District E'

DriveLine and MSE Partner to Ignite Fan Attendance with Innovative Campaign 'Meet Me At District E' Powered by Custom Visitation Audiences

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Sep 20, 20232 min read

DriveLine Integrates with LiveRamp to Deliver Targeted Advertising Based on Visitation Data

DriveLine announced the availability of our custom visitation-based audience segments on LiveRamp's partner network.

Aug 24, 20234 min read

The Shift to Audience Understanding: From Demographics to Visitation

Tomorrow's dynamic business landscape requires a solid understanding of audience segmentation and targeting for successful marketing....

Jul 19, 20233 min read

Proximity Is The New Black: How Physical Proximity Informs Mobile Strategy

Despite the rise of e-commerce and the evolution of consumer behavior having transformed the retail landscape, physical proximity...

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